Unlock the Secrets Behind Winning DTC Brands.

This course is a step-by-step roadmap to launching and scaling a profitable direct-to-consumer (DTC) e-commerce brand from scratch. It’s based on my own journey of scaling Honeypacks.com to $1M+ per month, plus insights from other brands I’ve built and consulted on.

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Proven Strategy

This course is based on a proven strategy that scaled Honeypacks.com to $1M+ per month.

Expert Guidance

Get insights from a seasoned e-commerce expert who has built and consulted on multiple brands.

Step-by-Step

This course provides a step-by-step roadmap to launching and scaling your e-commerce brand.

Mohammed Khafagy, The Visionary Behind HoneyPacks’ DTC Success

At just 28, Mohammed Khafagy has turned hustle, grit, and relentless vision into a booming e-commerce empire—proving that unconventional paths often lead to the most remarkable destinations.

Born in Cairo, Egypt, Khafagy immigrated to the U.S. at age six and was raised in the dynamic neighborhoods of New Jersey. After earning an Accounting degree from Philadelphia University in 2018, he quickly realized that the traditional 9-to-5 wasn't his calling.

“I knew early on that the corporate world wasn’t for me,” he says.

Instead, Khafagy immersed himself in flipping cell phones on eBay, a self-taught hustle that sharpened his business instincts and laid the groundwork for his first venture.

Launching his first DTC brand in 2023, Khafagy grew Honeypacks by 3000% in its first year, reaching $1M/month in sales.

Known for his grit, sacrifice (including pawning his watches to fund growth), and obsession with quality, Khafagy is now pioneering a new standard in supplements: premium, organic, and globally accessible.

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Operator

$1,000

Core course + community

  • Full BrandBuilt curriculum (lifetime access)
  • Private Discord community
  • Weekly group coaching Q&A (12 weeks)
  • Templates: outreach, ad briefs, influencer contracts
  • CRO teardown library featuring Honeypacks.com
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Scaler

$5,000

Everything in Operator + hands-on help

  • Everything in Operator
  • 2 live implementation sprints (product → launch)
  • Creative vault + ad angle bank (updated monthly)
  • 1 site audit with prioritized CRO roadmap
  • Media buying office hours (Meta/TikTok)
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Founders Circle

$10,000

Direct access + private mastermind

  • Everything in Scaler
  • Private small-group mastermind (8 weeks)
  • Two 1:1 calls with Mo (60 min each)
  • Priority feedback on offers, creatives, and funnels
  • VIP Miami meetup invite (limited) 
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